Signed Soups

WHY did WARHOL PAINT CAMPBELL CANS?

Campbell as Campbell Jeffrey? Campbell Scott? Campbell Naomi? None of them! Andy Warhol's Campbell's Soups are named after Joseph A. Campbell, who founded the company that would become Campbell's Soup.

Warhol paints Campbell's cans because they are an immediate image, well known to the population. All Americans, on supermarket shelves or on their tables, have seen a Campbell's Soup. Warhol himself tells of lunches prepared in 5 minutes with a Campbell's soup can.

Andy Warhol sees in Tomato Soup the perfect symbol of mass culture.

Warhol chooses Campbell's soup cans also for an emotional reason: his mother used to make flowers from tin: flowers made with fruit cans.

WHO IS JOSEPH A. CAMPBELL, THE CREATOR OF CAMPBELL'S SOUP?

Joseph A. Campbell founded the Campbell Soup Company, better known as Campbell's, in 1867.

Campbell's cans contain canned tomatoes, vegetables, jellies, soups, condiments and ground meat.

In 1897 the condensed canned soup was born. The Campbell Soup Company thus changed the way Americans dined, introducing a food that is quick and easy to prepare, emblem of the pace of capitalist society that was becoming more and more established.

CAMPBELL'S SOUP CANS - ANDY WARHOL. MEANING OF THE WORK

With the Campbell's Soup Andy Warhol produces his first works in series.

With Campbell's cans, Warhol wants to prove that modernity is also worthy of representation. With these Works of Art by the King of Pop Art, Warhol makes art an expression of the consumerism of the society.

The American culture of the sixties thus offers valuable cues for creating works of art. With his serial portraits, Andy Warhol gives an image to the commercialization and serialization of mass culture.

ANDY WARHOL'S FIRST EXHIBITION: 32 CAMPBELL'S SOUP CANS

Irving Blum is the first collector who decides to bet on Campbell's soup.

In 1962 Andy Warhol created a series of screenprints featuring the Campbell's Soup cans. On July 9, 1962, in Los Angeles, the walls of the Ferus Gallery became imaginary shelves with Warhol's painted cans.

The 32 canvases of Campbell’s Soup Cans show all the variations of the iconic soup available on the market.

CRITICISM to CAMPBELL'S SOUP CANS

Warhol's exhibition in Los Angeles is strongly criticized. Collectors and those who want to invest in art are not convinced by the Campbell screenprints.

Warhol did nothing more than choose a commercial product, create a screenprint and reproduce it in series. Warhol's soups, however, continued to be produced by the artist.

ANDY WARHOL, CAMPBELL SOUP CAN: VALUE

Irving Blum, betting on Campbell's soup, had made a big deal.

Mass culture and the contemporary art world have in fact rewarded Andy Warhol's silkscreen prints over time. As well as the soup series, Mao's portraits, Warhol's flowers, Marilyn's screenprints have reached increasingly high prices.

Some of the most important auction houses in the world such as Sotheby's and Christie’s have often sold Warhol's works for several million dollars.

In 2006, Christie's auctioned the work by Andy Warhol, Small Torn Campbell's Soup Can for $11.8 million.

Andy Warhol's Campbell Cans have become an essential part of Pop Art and contemporary art history.

The screenprints with Campbell cans have been exhibited, along with Campbell cans sculptures, in all of Warhol's most important exhibitions.

Campbell cans are not only an excellent investment in art, they are also a perfect furnishing accessory, perfect for modern houses furnishings.

Campbell Soup is one of Warhol's best-known subjects. The can of soup of the American brand is the emblem of how the American lifestyle, is a condition that involves all social classes.

There are several versions of this subject: the mechanism of repetition once again highlights the close link between art and advertising, the massification of consumption and the artist's analysis of contemporary American society.

Discover all the Andy Warhol Signed Works available at Deodato Arte gallery to find the work by the Pop Art master Andy Warhol perfect for you.