Marco Lodola: Art for Sale on Deodato Arte - Italian artist, Marco Lodola is one of the founders of the artistic movement known as Nuovo Futurismo. Among the artist's most iconic subjects are: the couple on a Vespa, the 500, couples in love and Pin-Ups.
His works have been used as covers for music albums by Max Pezzali, 883 and Gianluca Grignani, and he collaborated with major brands such as Dior.
Marco Lodola was born in Dorno, in the province of Pavia, on 4 April 1955. He dedicated himself to art right from the start, deciding to focus his studies on this subject. In fact, Marco Lodola first studied at the Academy of Fine Arts in Florence and then at the Academy of Fine Arts in Milan.
Marco Lodola began to take his first steps in the artistic scene in the 1960s when he created artworks featuring characters from the world of music. Of particular inspiration in these early days are pop artists such as Tom Wesselman and David Hockney.
Starting from the 1980s, Marco Lodola joined the movement called Nuovo Futurismo. From this moment on, the figure of Lodola the artist began to assert itself on the Italian and international scene. Over the following years, Marco Lodola will be engaged in a flourishing artistic production that will lead him to be one of the leading contemporary Italian artists. It is no coincidence that Lodola Marco took part in numerous exhibitions held in all parts of the world such as Italy, Beijing, Hong Kong, Singapore and New York.
During his long artistic career, Marco Lodola collaborates both with important musicians, such as Max Pezzali and Jovanotti, and with the world of cinema and television, creating stage sets.
Marco Lodola is considered, together with Dario Brevi, to be one of the founders of the artistic current known as Nuovo Futurismo.
Nuovo Futurismo stands as a continuation of Futurism, an artistic current that developed in the early 20th century.
Futurism, the first artistic avant-garde of the 20th century, which affected every branch of culture (from art to music), was born as a response to the trends of those years: the First World War, socio-political changes and technological developments greatly influenced the society and culture of the time. Against this backdrop, the artists felt obliged to take a clear position by expressing their views on their contemporary context.
In the eyes of the Futurist artists, the events that had affected not only Italy but also Europe had made all those ideological bases that had characterised the 19th century extremely obsolete. This gave rise to the need to progress, to move forward, to look to the future and no longer lock oneself in a past that was now dead. And this applies to art as well as to every sphere of life. Supporting these changes are also technological innovations and, in particular, the invention of the machine.
This, understood as an emblem of speed, fascinated artists who began to create works with speed as their subject. Speed, dynamism, progress and flowing time are therefore the salient features of Futurism.
The Nuovo Futurism therefore follows in this wake, taking the themes of Futurism and reworking them in a contemporary key. In particular, the artists focus their research on the concept of modernity and progress through the use of elements such as comic strips, advertising and mass media, as already done by the Pop artists, giving the works an entertaining and playful tone.
Marco Lodola is an artist known worldwide not only for his unmistakable style, but also for his easily iconic subjects.
In his works, Marco Lodola treats subjects ranging from famous couples in love (as, for example, in the characters, Marco Lodola dancing or on a Vespa) to circus and music characters. The subjects chosen by Marco Lodola refer to the world of mass media, music advertising and their icons. It is no coincidence that Lodola Marco has often been compared to Andy Warhol: the father of Pop Art also used to take the subjects of his works from the mass culture fuelled by cinema and television.
Marco Lodola presents these subjects to the public without idealising them or elevating them to a higher status. Quite simply, the artist presents them in bright, vivid colours that emphasise the playful side of his works.
Among Marco Lodola's popular artworks are the famous Vespa Couples. The two characters are depicted embracing on a timeless Piaggio Vespa. The work is also a clear reference to the famous film Vacanze Romane in which the two protagonists ride around the streets of Rome on a Vespa.
The dancing couples are also famous. Marco Lodola depicts couples performing dance steps in a tight embrace. This subject is also considered one of Marco Lodola's most representative. Regardless of the subject Marco Lodola decides to treat, the style always remains the same and is immediately recognisable. The colours are bold and bright, the characters do not have a defined face as if to remove them from time, and light plays the leading role.
Other very famous subjects of Marco Lodola are cars, in particular the 500. Also a symbol of Italian culture in the world, they are found in many of Marco Lodola's works. Indeed, the artist often creates artworks celebrating Italy and its emblems (such as the 500 and Piaggio Vespas) that make Italy a world-famous country.
Even in the subjects of cars, Marco Lodola includes couples in love. A subject that can now be considered as Marco Lodola's most iconic.
In each of his works, Marco Lodola fully expresses his unmistakable Pop style, which has its roots in the 1960s, as demonstrated by the Pin Up and the Vespa.
Marco Lodola is a world-famous artist. His light sculptures are particularly popular. These are sculptures of different sizes, made of perspex and neon. In the light sculptures Marco Lodola offers the characteristic features of all his works: bright colours and well-defined silhouettes reminiscent of the works of Romero Britto.
The artist also shows his typical subjects: Pin Up, Vespas, cars, show business and music personalities.
In creating his light sculptures, Marco Lodola is inspired by the lights of metropolises all over the world. These cities owe much of their beauty to the thousands of lights that illuminate them and the images that characterise them.
A characteristic element of Marco Lodola's sculptures is that the subjects are always depicted in motion. Cars, motorbikes, wasps and dancers are all depicted by Marco Lodola as they move.
This aspect is characteristic not only by Marco Lodola, but also by Nuovo Futurismo. As mentioned, this artistic movement takes up the themes of Futurism, including, precisely, speed. Hence Marco Lodola's intention to capture the agitated movement of his protagonists.
The sense of movement is very evident in sports-related subjects. Marco Lodola depicts sportsmen while they are intent on performing a particular gesture. One example is the tennis players that Marco Lodola depicts as they are about to hit the ball. In Marco Lodola's works, the traditional idea of a fixed, blocked image is thus dispensed with.
It should also be remembered that the artist is also inspired by Pop Art. Thus, the sense of speed captured by Marco Lodola is symbolic not only of the speed of today's times and their frenzy, but also of the speed with which the media are able to influence people.
Another peculiarity of these sculptures also lies in the places where they are exhibited. Marco Lodola likes to install his sculptures in public and urban places where everyone can admire his works at any time. Marco Lodola's decision to exhibit his sculptures in open spaces is also due to the effect the lighted works create at night.
According to Marco Lodola, their light that breaks the darkness makes people feel less lonely and quieter due to the comforting presence of the light emanating from the sculptures.
Marco Lodola's sculptures are celebrated worldwide not only for being unique works of art, but also for their versatility. Marco Lodola has designed them in different sizes so that they can be both placed and hanged. This characteristic makes Marco Lodola's works of art suitable as furnishing objects. In doing so, Marco Lodola has succeeded in creating an art that can concretely enter people's everyday lives.
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