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Some objects transcend time without ever losing their evocative power. The Vespa is one of them. A universal symbol of Italian style, freedom, and design culture, it continues to reinvent itself through contemporary languages. It is from this transformative spirit that Icona in Luce was born, the new project created by Marco Lodola and Bruscino Design: a collection of unique artworks that takes art beyond traditional exhibition spaces and into the exclusive landscape of the Italian summer.
Starting on June 11, 2026, the illuminated Vespas created through the collaboration between the master of Neo-Futurism and the Milan-based atelier specializing in artistic Vespa customization will embark on a tour through some of the most iconic destinations of Mediterranean lifestyle: Bagno Panama by Borsalino in Marina di Pietrasanta, Hotel Principe in Forte dei Marmi, and the Costa Smeralda Waterfront in Porto Cervo.
When Pop Art Meets an Italian Icon
For more than four decades, Marco Lodola has built a distinctive visual universe defined by light, color, and pop culture. His luminous figures, celebrated worldwide, explore music, cinema, fashion, and the collective symbols of contemporary culture through a language that is both accessible and sophisticated.
The Vespa naturally finds its place within this artistic universe. Not merely as a support, but as a cultural icon capable of embodying a vision of Italy that is elegant, dynamic, and timeless. In the artist’s hands, the legendary scooter becomes a luminous narrative surface, transformed into an artwork that inhabits space and engages with its surroundings.
Bruscino Design and the Art of Italian Craftsmanship
Making this transformation possible is the expertise of Bruscino Design, a Milanese atelier that has built its identity around reinterpreting vintage Vespas as one-of-a-kind collectible pieces.
Each creation stems from a couture-inspired process that combines material research, exceptional craftsmanship, and meticulous attention to detail. The result goes beyond customization, approaching the realm of fine art, where every element is designed and crafted to express a unique aesthetic vision.
The collaboration with Lodola represents the natural evolution of this journey: a meeting of contemporary art and master craftsmanship that celebrates the enduring value of Italian savoir-faire.
Three Unique Works of Light, Matter, and Design
The Icona in Luce collection consists of three Vespa 50 Special models transformed into authentic collector’s pieces.
Marine-grade waterproof teak wood, bespoke paint finishes, nanotechnology coatings, and hand-crafted illuminated panels establish a sophisticated dialogue between material and light. The seats, created through advanced textile techniques and bespoke embroidery, introduce additional layers of artistic and artisanal refinement.
Each work possesses its own visual identity while maintaining a coherent design language that merges Lodola’s luminous aesthetic with Bruscino Design’s elegant craftsmanship. The result is a collection that exists somewhere between contemporary sculpture, collectible design, and cultural icon.
A Journey Through Italy’s Most Exclusive Summer Destinations
The choice of locations is no coincidence. Marina di Pietrasanta, Forte dei Marmi, and Porto Cervo have long been prestigious meeting points for art, collecting, and international lifestyle.
Within these exceptional settings, the artworks find their ideal context, becoming part of a narrative centered on beauty, creativity, and the Italian art of living. More than an exhibition, the tour offers an immersive experience across some of the country’s most iconic summer destinations.
Collecting a Contemporary Icon
The Icona in Luce Vespas are available for acquisition as unique artworks. Intended for collectors, design enthusiasts, and contemporary art investors, they represent a rare intersection of Italian heritage, artistic research, and exceptional craftsmanship.
For information regarding availability, pricing, and acquisition opportunities, collectors are invited to contact Deodato Arte’s Pietrasanta gallery, a leading destination for contemporary art collecting in Tuscany.
Deodato Arte Pietrasanta
Via Garibaldi 22, Pietrasanta (LU)
Email: [email protected]
Phone: +39 0584 1811035
