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Deodato has updated its Privacy Policy to provide users with even clearer, more complete and transparent information on the processing of personal data.
This update reflects the evolution of the Group’s digital services and the need to explain more precisely how personal data is collected, used, stored and protected when users interact with Deodato’s websites, e-commerce platforms, newsletters, online forms, customer care services and digital initiatives connected to the brand.
A Broader Policy for the Deodato Ecosystem
The new Privacy Policy no longer applies only to Deodato Arte, but more organically covers the Group’s brands and online channels, including Wunderkammern, LoveSpot Galleries, Arte.Wedding, Deodato Tech, Artuu and Phygi.io.
This allows users to gain a more complete and consistent overview of how data is processed within Deodato’s digital ecosystem.
Greater Clarity on E-Commerce, Accounts and Online Purchases
One of the main updates is a more detailed explanation of how data related to online purchases is processed, including orders, payments, shipping, invoicing, returns, refunds and after-sales support.
The new policy also clarifies the possibility of purchasing without creating a personal account, through guest checkout. In this case, only the data necessary to manage the order and comply with legal obligations is collected.
Newsletters, Marketing and Personalized Content
The updated Privacy Policy explains more transparently how newsletters, promotional communications and personalized marketing activities are managed.
These may include, for example, reminders about abandoned carts, wishlists, recently viewed artworks or content suggested on the basis of the user’s interests, always in accordance with the preferences and consents provided.
Customer Care, Chatbots and New Digital Tools
The update also takes into account new online assistance tools. Data provided through forms, email, chat, telephone, social channels or messaging applications may be processed to respond to users’ requests and improve the quality of the service.
The new policy also includes the possible use of chatbots and virtual assistants, including those based on AI technologies, specifying that no automated decisions are made that produce legal effects or significantly affect the individual.
Events, Competitions and Special Initiatives
The new Privacy Policy also introduces more detailed information on activities related to events, openings, previews, exhibitions, competitions and promotional campaigns.
In these cases, data may be used to manage registrations, operational communications, reminders, post-event content and, where applicable, requirements connected to special initiatives or competitions.
Cookies and Preference Management
The updated policy clarifies the use of cookies and similar technologies for technical and statistical purposes and, subject to consent, for marketing and profiling activities.
Users can change their preferences at any time through the dedicated cookie panel available on the websites.
User Rights and Greater Transparency
The new Privacy Policy gives more space to the rights granted to users under the GDPR, including access, rectification, erasure, restriction of processing, data portability, objection and withdrawal of consent.
This update confirms Deodato’s commitment to ensuring increasingly transparent, responsible data management in line with the evolution of the services offered.
To learn more about the processing of personal data, users are invited to read the full Privacy Policy available on Deodato.com.
