Hospitality and food & beverage
Muraless Art Hotel (ex Hotel Cristallo)
- Client
- Muraless Art Hotel (ex Hotel Cristallo)
- Goal
- Reposition a hotel undergoing a major refurbishment through a distinctive artistic identity, increase its appeal in the hospitality market and generate visibility.
- Solution
- Transformation of the former Hotel Cristallo into an Art Hotel entirely dedicated to Street Art, through a curatorial project developed with Chiara Canali, artistic interventions in the interiors and a monumental façade by Mr. Brainwash.